BRANDING & PACKAGING
BRANDING & PACKAGING
FUNDACIÓN CASACUSIA
CASACUSIA is a platform that raises awareness and provides resources for the Spanish-speaking community experiencing hearing loss. This project included the creation of a full visual identity and brand manual tailored to reflect CASACUSIA’s mission of accessibility, empathy, and education. The brand system revolves around a custom imagotype, combining network-inspired illustrations with a bold, friendly logotype in Montserrat. A carefully selected color palette—featuring mint, amethyst, amber, and violet—offers both vibrancy and versatility for use across digital and print formats. Typography choices reinforce clarity and inclusivity, while secondary graphic patterns derived from the logo enrich brand storytelling without overshadowing the core identity. From podcast visuals and digital assets to packaging for merchandise, the design system ensures consistency, contrast, and cohesion across every touchpoint. The result is a brand that is not only visually appealing but also deeply meaningful for its community. Find out more about CASACUSIA in their website.
TEQUILA, TACOS & MARIACHI RESTAURANTE
Project created for Tequila, Tacos & Mariachi Restaurante, an establishment located in Escazú, Costa Rica, and specialized in traditional Mexican cuisine, between the second semester of 2019 to the first semester of 2020. This project specifically presented a challenge of summarizing the entirety of Mexican culinary culture and the fact that Mexican food is classified as UNESCO World Heritage. The deliverable elements of this project included the design of the principal brand, a secondary brand called “Sabores Aztecas“; elements of composition for use in the walls of the restaurants featuring iconic characters and objects that represent the Mexican culture; printed elements like large and small signs, flyers, menus and other printed materia;, as well as digital ones such as social network presence (profile and cover pictures for Instagram and Facebook), social media posts for Instagram and Facebook, a UI/UX study for the website www.ttmmxcr.com (including features like the online menu, events and promotions feature, contact and location information, among others).
CAFÉ CERRO BIOLLEY - ASOMOBI
Project created for the Organized Women Association of Biolley (ASOMOBI as it’s known in spanish), a coffee roastery and producers located in the community of Biolley, in the District of Buenos Aires, Puntarenas Province, Costa Rica, 2016 to the present day. An idea brought to our attentions by the ladies of ASOMOBI, they wished to bring forth a new product, one that would showcase the values and integrity of their coffee as gourmet and elegant. They wished to market their new product to a target clientele of tourists who would take said product home as a gift; and they did this to broaden their market horizons beyond what they were already selling to Illy Coffee (a major European coffee seller) and for a more local market, taking advantage of Costa Rica’s heavily tourism influenced economy.
The unusual shape of the box is designed this way to attract the customer’s attention due to the way it sits on the shelf and in conjunction with more of them. Also, the pointed shape of the package on its side is intended to represent the peak of Cerro Biolley, the mountain after which the product and brand are named. Furthermore, the elements of the secondary graphic are intended to represent, and are inspired by, the wheels, known for their intricate designs, of the traditional Costa Rican oxcarts that for many years would transport the coffee from the producers to market and distribution.
This video was created to portray the design attributes which were requested by the clients, as well as to show the journey the product takes from the fields, to roasting, handling, and finally to the target audience: tourists and boutique shoppers. Disclaimer: some of the contents and audio of this video were given to us by the clients and thus all rights are reserved for their creators.
The elements of the brand identity were designed to represent the core characteristics of the brand: their location, on the slopes of Mount Biolley, and their business, coffee production and processing. It’s important to note that to the day of this publication, over 5000 of these packages have been produced an industrialized method of die cutting and commercialized. The elements designed were the brand identity, guidelines, labels and secondary packaging. This project was created and developed in collaboration with Marcelo Vargas Lobo, industrial designer. If you wish to know more about our joint works, please do contact me.
Below you can see some of the Brand Identity Guidelines for the Café Cerro Biolley Brand
GRUPO DE ESPECIALIDADES MÉDICAS ALAJUELA - GEM
Branding project created for GEM Alajuela, a medical hospital and establishment located in the city of Alajuela, Costa Rica. The project comprised the design of the brand, external and internal signs for the Hospital’s departments, windows, and printed material like envelopes, stationary and flyers. This project was created in collaboration with Marcelo Vargas Lobo under our shared design studio initiative: MAVA Group.
OTHER BRAND LOGOS
These are other brand logos that I have made over the years
